The importance of image Image is the general impression that a person, organisation, or product presents to the public. It is estimated that in 2015 alone, over billion will be spent on advertising. Companies have come to know how effective this is, hence the massive amount of money spent on strengthening image. If we take a look at the profile pictures that people use on social media, it is evident that most...
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This is a guest post by Nicky Portelli - a member of our community Recently my 7-year-old niece asked me, ‘Why doesn’t the sky fall down on our heads?’ I smiled at the innocence of the question but also because it reminded me of the many questions I asked when I was her age. Questions like: ‘Why does the moon follow me everywhere I go?’ ‘Why do aeroplanes seem to be flying so...